Brendan Lowry

Brendan Lowry
Oh hey – didn’t see you there. The name’s Brendan and I am IMI’s Marketing Associate. Involved with Content Marketing, Social Media, Branding, Innovation, and General In-Office Weirdness, you might find a few of my blog posts around here. Outside the office, I enjoy movies, sports and short walks to the kitchen. I like thinking outside the box and presenting innovative concepts. I hope to use those abilities (no, I’m not an X-Man) to grow with and make an impact at IMI.
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Recent Posts

Leveraging the Power of AI

Posted by Brendan Lowry on Oct 24, 2017 4:45:17 PM

Application for artificial intelligence is quickly popping up all over the place, in multiple industries.

They offer a ton of benefits as it relates to streamlining processes and deliverables. But up until now, one of the biggest industries in the world, hasn’t appeared to hop on the AI bandwagon to the same extent. Specifically, human resources. This is about to change in a big way, however.

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Tags: AI

IMI Gets Down With Inbound

Posted by Brendan Lowry on Oct 6, 2017 4:09:50 PM

What happens when you load up a Chevy Suburban with 5 of your coworkers and drive to one of the biggest conferences in North America?

For starters, you really get to know one another. Thankfully, I’m in a position where I’m working closely with 2 friends I grew up with and my other 2 colleagues are pretty awesome as well. That said, after being with each other constantly for 5 days straight, 

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Tags: inbound, hubspot

Office Culture – The Fifth Element

Posted by Brendan Lowry on Sep 15, 2017 8:31:27 AM

Salary? Term? Travel distance? Benefits? These are all significant pieces of the prospecting puzzle when choosing a potential employer, but what happens if you find that, after going over all the standard perks, nothing really stands out?

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Tags: Uncategorized

NETWORKING - It's not what you know, it's WHO you know

Posted by Brendan Lowry on Sep 13, 2017 4:03:11 PM

 That statement reminds me of Ron White, a stand-up comic and longstanding member of the Blue Collar Comedy Tour. I remember watching Ron’s Just For Laughs routine when I was a kid, where he spoke of a man in Florida who decided he was going to tie himself to a tree to prove he could withstand the force of a hurricane. Ron, as if to impart some wisdom on this intrepid individual, said “It’s not that the wind is blowing, it’s what the wind is blowing… If you get hit with a Volvo, it doesn’t really matter how many sit-ups you did that day”.

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Tags: Uncategorized

New to Canada? Want to Work? EPIC!

Posted by Brendan Lowry on Sep 13, 2017 3:09:19 PM

 These days, how a company projects itself in the public eye is paramount. Perhaps it has something to do with the shift in cultural norms leading to a mainly “PC” outlook. Regardless, this idea of corporate social responsibility is a necessary part of any company’s (big or small) public relations strategy. As much as these efforts play into how an organization positions and markets themselves, they also tend to do a fair amount of good.

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Tags: Uncategorized

Automation: Skynet? Or your friendly virtual assistant?

Posted by Brendan Lowry on Sep 13, 2017 2:02:54 PM

You know what would make writing this a whole lot easier? If I could just think of a concept, add a pinch of direction, and an algorithm could just take it from there. Like a download version of the classic Matrix-style brain uplink. But alas, here I am sitting in a semi-lit room at work having to use my fingers to type letters to form words to shape ideas. How archaic!

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Tags: AI, innovation, automation