Olivia Vanderwal

Olivia Vanderwal
What's shakin bloggers? I'm Olivia, Videographer and Digital Content Creator here at IMI. I write words to make sense of things and record them so I don't forget them when I reach old age. I've seemed to niche myself in the marketing world, one delicately spliced sentence and video at a time. Some refer to me as a poetic-punk-nugget, most don't. I may be small in size, but I'm as big as I want to be behind my keyboard and I plan to do great things.
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Recent Posts

The Power of Nurturing a Workforce: What IMI is Doing to Close the Skills Gap

Posted by Olivia Vanderwal on Jul 19, 2018 2:14:27 PM

Right now, there’s a huge skills gap in the trades and material handling industry. As a leading supplier of skilled technicians for conveyor installation, IMI has a daunting task of subcontracting thousands of trades workers a year to build the foundation to the world’s shipped goods... amidst a labor crisis.

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Tags: AI, brand, Brandbuilding, Reputation, supply chain, material handling, workforce, rhonda, imi, skills gap, skill gap, trades

Reasons Why AI Needs Arts Students Just as Much as Engineers

Posted by Olivia Vanderwal on Jul 19, 2018 10:25:14 AM

There has been a huge shift in focus on AI and Machine Learning – and specifically – the importance of data. Everyone’s eyes have been on engineers to make the impossible possible but have often neglected the area of studies that can make artificial intelligence more human-friendly than anything – the humanities. But it’s even more elaborate than that.

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Tags: Insider, AI, innovation, automation, humanities, students, workforce, rhonda, engineering, imi

5 Tips to Get Your Corporate Culture to Connect with Your Employees

Posted by Olivia Vanderwal on Jun 7, 2018 11:02:00 AM

Having a recognizable corporate culture is important in building a brand. Shopify, Google, and Zappos Inc. are all great examples of companies that claim some of the most exciting cultures to work for in our generation – all with similar strategies.

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Tags: AI, innovation, employment, brand, Brandbuilding, culture, corporate culture, office

Building the “Right” Reputation

Posted by Olivia Vanderwal on Nov 21, 2017 2:04:34 PM

Building a reputable company may seem easy to an individual. But success is never built upon a sole person’s mindset. There are many courses of actions and implementations that a company needs to check off their list to build the “right” reputation.

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Tags: Brandbuilding, Reputation